Practical AI.
No hype. Real progress.
The AI Foundry helps business owners and leaders cut through the AI noise and actually use it. No jargon, no software you don't need.
Start with the free community. A weekly newsletter, real conversations and the practical stuff that moves you forward.
Eighteen months ago you were asking should we use AI. Now you're being asked why aren't you using it yet.
Most days that pressure shows up as a tab full of articles you haven't read, a tool your team trialled and dropped and a vague sense that everyone else is further ahead.
You're not behind. The conversation just skipped a step. Nobody asked what problem you were actually trying to solve.
Three ways in.
Start where you are.
Most people start with the community. Some come for a one-off event. Some bring us in to train their whole team. All of it works towards the same thing: practical AI that actually moves you forward.
The Foundry Community
Free to join. The newsletter every Tuesday, real conversations with other business owners and the practical stuff that helps you move from curious to confident.
Build Along with AI
One day. One room. One AI thing built and ready to use by the time you leave. Monthly online, quarterly in person. Designed for owners and leaders who learn faster by doing it than reading about it.
Foundry Training
Flagship courses, half-day workshops and short focused sessions. Plain English, hands-on, with a prompt library to take home.
We start with the problem , not the tool.
We don’t sell software.
No reseller deals, no affiliate links, no demos in disguise. If we recommend a tool, it’s because it works.
We teach in plain English.
If you can’t explain it to a colleague over a coffee, we haven’t done our job.
We’ve actually run businesses.
Every one of us has built or led something. We know what a Monday morning looks like when revenue’s down and the team needs leading.
Adoption beats strategy.
Adoption with strategy beats everything. A perfect plan no one uses is just a document. We work on both.
“When we decided to strategically embrace AI at jellybean, the thing I was most worried about wasn’t the technology. It was the team. We’ve got 26 people with very different roles, experiences and comfort levels around new tools, and I didn’t want to end up with a number of enthusiasts using it brilliantly while others quietly opted out. Nor did I want the team thinking that it could replace or replicate our strategic and creative skills. Richard understood this from the get go and built the training around how our people actually work, gave them confidence rather than a tool list, embedded the importance of the human in the loop and stayed close enough to spot what was landing and what wasn’t.
“One month in, 74% of the team are using the tools daily or regularly, up from 43% before the training, and team confidence in AI has climbed from 3.7 to 4.1 out of 5. What I’m most pleased about though is the quality of how they’re using it: 95% iterate beyond the first output, with most pushing many more rounds before they’re happy recognising AI is not a replacement for strategic human thinking and ideas but a tool to help with the groundwork. That isn’t an accident, it’s because the training was practical, grounded in our world and stripped of the usual AI hype. Richard’s been a genuinely trusted voice and advisor and I’d happily recommend him to any business owner thinking seriously about adoption.”
On the community / experience“Around 40 founders and operators in the room, all building in AI. The best part was how open it was. People were properly getting into the weeds, challenging each other and figuring out better ways forward. Very useful. More of this please.”
On a practical outcome“I couldn’t have got here without you. This isn’t about being technical. It’s about being curious and having the right tools.”
Four UK founders.
One job.
Make AI properly useful for the businesses we’d want to work with ourselves.
Free content.
Every week.
A practical AI newsletter for busy business owners and leaders. Every Tuesday. Five sections, fifteen minutes, no waffle. Free to read, free to share.
Join 8,000+ readers who want AI explained like they’re running a business, not building one.
Start with the problem.
Not the tool.
The Foundry Community is where it begins. Free to join. Plain English. Real conversations with people building AI into businesses that look a lot like yours. When you’re ready for more, the training and events will still be here.
Join the free community